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  • Writer's pictureDarren Pestell

Independent or Restricted Financial Advice – What’s that all about??

Financial advice plays a key role in supporting individuals, families, and businesses to make informed and suitable financial decisions. As most of us are aware the financial services industry does it’s best to complicate things and one area of complication is the

distinction between independent and restricted financial advice.


Understanding this difference is vital, it’ll directly impact the advice given, the range of products available, and ultimately the outcome of financial decisions. In this blog, I’ll try to explore the characteristics of both independent and restricted advice in a balanced way (as least as balanced as I can be given my Independent status) hopefully allowing you to make informed choices about your financial future, after all that’s the point of advice in the first place.


Independent financial advice is provided by advisors who have no ties or affiliations with

specific financial companies or product providers. The advice is impartial and solely focused on providing advice that best suits their clients’ needs and objectives. Independent advisors have access to the whole of the market, allowing them to recommend products and services from a wide range of providers, offering a comprehensive overview of available options.


This key advantage of independent advice allows for a personalised and tailored approach, considering an individual’s unique circumstances, risk tolerance, and financial goals and by having access to the whole market independent advisors can identify suitable products that may otherwise go unnoticed, potentially helping to maximise returns or minimise costs.


On the other hand, restricted financial advice is provided by advisors who have limitations or restrictions on the products they can recommend. These restrictions are

typically due to agreements with specific product providers thereby only allowing advice on a limited range of financial products and services, which may, in turn, restrict the options available to clients.


Whilst this sounds like a significant limiting factor, it does have its merits. Restricted advisors often have very specific knowledge of the products available to them. This specific product knowledge can be advantageous when dealing with financial matters that fit within these certain product areas. Additionally, restricted advisors may have access to different deals or rates from the product providers they are affiliated with.


However, it is crucial to recognise the potential conflicts of interest that can arise in restricted advice scenarios. Whilst restricted advisors will, of course, still act in their clients’ best interests, the limited range of products they can recommend may restrict their ability to find the optimal solution. Clients relying on restricted advice should be vigilant and clear about any potential conflicts of interest to ensure they receive the most suitable recommendations.


In conclusion, the choice between independent and restricted financial advice is a crucial decision that should be made with careful consideration based around your own unique circumstances, financial goals, and the complexity of your financial needs. Understanding the differences between the two will hopefully help you navigate the financial advice landscape more confidently allowing you to make informed decisions about your financial planning.



Based in the New Forest, Woodlands Financial Planning provides an Independent, holistic, whole of market financial advisory and mortgage consultancy service to help you achieve your financial goals.



Our services relate to certain investments whose prices are dependent on fluctuations in the financial markets beyond our control. Investments and the income from them may go down as well as up and you may get back less than the amount invested. Past performance cannot be used as a reliable prediction of future performance.

Your home may be repossessed if you do not keep up repayments on your mortgage.


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